It might surprise people that Bang & Olufsen is characterised and fuelled by its collaborative design process. Products and concepts are hatched and nurtured in unison by groups of designers, concept developers, engineers, acousticians and many others. Everything starts with architecture from the birth of any design at Bang & Olufsen, and it serves as preparation before the designers arrive. The magic happens in the meeting between design, acoustics and the entire thinking behind mechanics, hardware and software. The key to their success is the way they collaborate and work as a team with a shared understanding of what the objective is.