Natural materials, colour hues, saturation, lightness, surface treatments, textures – each of these matter. Having the right material in the right place matters. Together with sound and design, craftsmanship lies deep in our heart and soul. This is how Bang & Olufsen see it. If it looks like aluminium, it is aluminium. If it looks like leather, it’s authentic leather. If it looks like wood, it’s natural wood. They never mimic materials.
Since the very first products rolled out of Bang & Olufsen in 1925 they have been a leading manufacturer of high end audio products, among other things. Sound is equally as important to Bang & Olufsen as design and craft, because sound matters. Designing a sound system to look luxurious needs to be complimented with amazing sound quality and ultra modern style. Bang & Olufsen products are refined combining delicate highs and forceful lows for full acoustic impact.
It might surprise people that Bang & Olufsen is characterised and fuelled by its collaborative design process. Products and concepts are hatched and nurtured in unison by groups of designers, concept developers, engineers, acousticians and many others. Everything starts with architecture from the birth of any design at Bang & Olufsen, and it serves as preparation before the designers arrive. The magic happens in the meeting between design, acoustics and the entire thinking behind mechanics, hardware and software. The key to their success is the way they collaborate and work as a team with a shared understanding of what the objective is
