JBL has a long history of manufacturing loudspeakers since it was first started by James Bullough Lansing (JBL) in 1927. JBL draws on its heritage when it designs products that create the most realistic listening experience possible in rooms of any size. The core philosophy behind JBL's long history of innovation is based on meticulous attention to every detail in the system design. Their uncompromising commitment to the goal drives the development of every new product and technology that bears the JBL logo.